The Maccs

In the bustling industrial heart of the Hunts Point neighborhood in the Bronx, a unique culinary venture is reimagining the classic coconut macaroon. The Maccs, located at 220 Coster St, is not your typical neighborhood bakery. Founded by Michelle Goldberg, this establishment has gained a dedicated following among New Yorkers who crave a sophisticated, "better-for-you" indulgence. Combining the nostalgic chew of toasted coconut with the refined snap of fair-trade Belgian chocolate, The Maccs offers a gourmet experience that bridges the gap between a health-conscious snack and a luxury dessert. For local residents and sweet-seekers across the city, this Bronx-based bakery has become a go-to for high-quality, artisanal treats that prioritize real ingredients over artificial fillers.

The story of The Maccs is one of perseverance and passion. Michelle Goldberg, a triathlete and mother of four, began experimenting with these recipes in 2009 to satisfy her own sweet tooth while adhering to her standards for nutrition and a gluten-free lifestyle. What started as a small-scale operation in the Hamptons eventually evolved into a professional bakery in the Bronx. Today, the facility on Coster Street serves as the hub where every "Macc" is baked to order, ensuring that customers receive the freshest possible product. The brand's philosophy—"Real Chocolate, Real Coconut, Real Bliss"—resonates deeply with modern New York consumers who are increasingly wary of seed oils, preservatives, and "weird" ingredients commonly found in mass-produced candies.

Location and Accessibility are strategic for this specialized bakery. Situated at 220 Coster St, Bronx, NY 10474, The Maccs is nestled within a vibrant industrial zone known for its food distribution and manufacturing roots. While the business primarily thrives on its robust online store and shipping capabilities, its physical presence in the Bronx allows it to maintain a close connection to the city’s culinary scene. For those navigating the area, the bakery is accessible via local transit and is a short distance from the Hunts Point Avenue subway station. However, most loyal customers interact with the brand through its efficient delivery service, which brings fresh-baked Bronx magic directly to doorsteps across the five boroughs and beyond.

What sets The Maccs apart from other local bakeries is the "Macc" itself. Unlike traditional French macarons (meringue-based) or standard supermarket macaroons, these are dense, moist, and intentionally designed to be satisfying in just one or two bites. Each treat is naturally gluten-free and contains no eggs, flour, or binders. Instead, the recipe relies on high-quality shredded coconut, Madagascar vanilla, and premium Belgian chocolate. This focus on "clean label" ingredients makes them a favorite for individuals with specific dietary needs, including those following a diabetic-friendly or gluten-free diet, without sacrificing the decadence expected of a premium New York dessert.

Services Offered:

• Fresh-to-Order Baking: Every batch is prepared specifically for the customer to ensure maximum freshness and texture.
• Custom Gift Bundles: Specialized packaging for birthdays, anniversaries, and corporate gifts, often including personalized notes from the owner.
• Subscription Services: Flexible delivery schedules (every 15 to 90 days) that offer a 10% discount for regular customers.
• Nationwide Shipping: Efficient logistics to deliver perishable treats across the United States, with special care for warm-weather climates.
• Wholesale and Event Catering: Providing unique dessert options for local events, parties, and retail partners.
• Flavor Consultation: Personalized customer service where the owner often interacts directly with clients to ensure their experience is "just right."

Features / Highlights:

• Naturally Gluten-Free & Egg-Free: A safe and delicious option for those with gluten intolerances or egg allergies.
• Premium Belgian Chocolate: Only the finest fair-trade Belgian chocolate (including Callebaut) is used to enrobe the coconut centers.
• Diverse Flavor Palette: Over 14 unique varieties ranging from classic dark chocolate to exotic fruit-infused options.
• Woman-Owned Business: Proudly founded and led by Michelle Goldberg, a local entrepreneur with a focus on health and joy.
• No Artificial Preservatives: Handcrafted treats made with real ingredients, making them a "guiltless" indulgence.
• Exceptional Customer Service: Known for quick responses and a personal touch that makes every order feel special.

What is worth choosing at The Maccs? If you are a newcomer, the "Variety Macc Pack" or the "Discovery Pack" is highly recommended. These allow you to sample the diverse range of flavors that Michelle has perfected. Among the favorites, the Apple Cinnamon is frequently cited for its nostalgic, warm flavor, while the Key Lime offers a refreshing, tart contrast to the rich white chocolate coating. For those who prefer a classic profile, the Macadamia Nut and Salted Caramel are standout choices that highlight the quality of the raw ingredients. If you are a serious chocolate lover, the "Dark Chocolate Lava" or "Chocolate Chocolate" Maccs provide a decadent, multi-layered cocoa experience. Many regulars also suggest keeping your Maccs in the freezer, as they are "outrageously delicious" when eaten chilled.

The experience of receiving a box from The Maccs is often described by customers as a "high-quality experience" from start to finish. From the elegant branding and thoughtful stickers to the "Ti Amo" notes included in the packaging, every detail is curated to spark joy. In a city as fast-paced as New York, the personal attention provided by the team at 220 Coster St makes a significant difference. It is rare to find a company where the owner still takes the time to write back to customers, but at The Maccs, that level of care is simply part of the recipe.

Contact Information:

• Address: 220 Coster St, Bronx, NY 10474, USA
• Phone: (800) 674-0375
• Mobile Phone: +1 800-674-0375

Ultimately, The Maccs represents the best of the Bronx’s artisanal food movement. By focusing on a single product and perfecting it through endless variation and high-quality sourcing, they have created a New York staple that feels both indulgent and responsible. Whether you are treating yourself after a long week or sending a thoughtful gift to a friend, a box from The Maccs is more than just a sweet treat—it is a bite of "Macc Magic" delivered straight from the heart of the Bronx.

The Maccs

220 Coster St, Bronx, NY 10474, USA