Cinnaholic

For those living in the New York region, the landscape of sweet treats has undergone a significant transformation with the arrival of Cinnaholic at 245 W 46th St. Situated in the high-energy district of Times Square, this isn't just another bakery; it is a specialized destination for those who demand indulgence without compromise. Cinnaholic has built a national reputation—famously highlighted on ABC’s "Shark Tank"—for reinventing the classic cinnamon roll as a fully customizable, 100% plant-based experience. In a city where finding high-quality vegan and dairy-free desserts can sometimes feel like a treasure hunt, Cinnaholic offers a reliable and creative sanctuary for anyone with a serious sweet tooth, from long-term vegans to those simply looking for a delicious, fresh-baked pastry.

The New York location operates within the modern "digital food hall" concept, fitting perfectly into the fast-paced, tech-forward lifestyle of Midtown Manhattan. Upon entering the space near the Backstage Food Hall, local users will find a streamlined, professional environment where the focus is entirely on the quality and freshness of the product. The air is thick with the inviting scent of cinnamon and warm yeast, a welcoming contrast to the brisk city streets outside. This location serves as a vital hub for office workers in the surrounding skyscrapers, theater-goers looking for a post-show treat, and residents who appreciate the ability to tailor their desserts to their exact preferences. It’s a professional yet friendly atmosphere that prioritizes the "Cinnaholic experience"—ooey, gooey, and made-to-order.

Location and Accessibility

Cinnaholic is centrally located at 245 W 46th St, New York, NY 10036, USA. This prime address puts it squarely in the heart of Times Square, making it one of the most accessible bakeries for locals and commuters throughout the five boroughs. For New Yorkers, the convenience of this location cannot be overstated. It is situated within the Backstage Food Hall/Picnic Digital Food Hall, a short walk from the iconic red steps and the major Broadway theaters. This makes it an ideal stop during a lunch break or as a planned destination after a commute through the 42nd Street transportation hub.

Navigating to Cinnaholic via public transit is exceptionally simple. The bakery is just blocks away from the Times Square-42nd Street subway station, which serves the 1, 2, 3, 7, N, Q, R, W, and S lines. Additionally, it is easily reachable from the 42nd St-Port Authority Bus Terminal (A, C, E trains), providing a direct route for those arriving from the West Side or outer boroughs. For those utilizing the city's bus network, the M7, M20, M42, and M104 routes stop within a very short walking distance. As it is part of a digital food court, the pickup process is designed for New York speed: orders are typically placed via on-site kiosks or mobile apps, and picked up from designated lockers, ensuring you can get your fix and get back to your day without unnecessary delays.

Services Offered

• Custom Gourmet Cinnamon Rolls: The core service allows you to build your own roll starting with a fresh-baked base, choosing from over 20 unique frosting flavors and dozens of toppings.
• Signature Rolls: A curated menu of pre-designed favorites like the "Cookie Monster" and "Campfire S'mores" for those who want a tried-and-tested flavor explosion.
• 100% Plant-Based Baking: Every product is vegan, dairy-free, lactose-free, egg-free, and cholesterol-free, catering to a wide range of dietary needs and allergies.
• Edible Cookie Dough: Sold by the scoop or in take-home tubs (8 oz and 16 oz), featuring flavors like classic chocolate chip and snickerdoodle.
• Fresh-Baked Cookies and Brownies: Including the "Cinnaclaus" and "Cinnadoodle" varieties, all made with high-quality, animal-free ingredients.
• Baby Buns: Bite-sized versions of the signature rolls, perfect for sampling multiple flavors or sharing.
• Catering Services: Customizable options for office meetings, weddings, and social gatherings, ranging from "Cinnacakes" to large platters.
• Digital Ordering and Pickup: A streamlined kiosk and locker-based system that minimizes wait times and allows for easy, contactless transactions.

Features / Highlights

• Infinite Customization: With flavors like marshmallow, peanut butter, chai, and cake batter frosting, the combinations are virtually limitless.
• Freshness Guarantee: Cinnamon rolls are baked in fresh batches every 20 minutes to ensure they are always served soft and warm.
• Dietary Inclusivity: A rare "safe haven" for those with dairy or egg allergies, where the entire menu is accessible.
• High-Quality Ingredients: Uses beet sugar (bone-char free) and plant-derived oils, maintaining a commitment to ethical sourcing.
• Shark Tank Pedigree: Part of a recognized brand that has been vetted for its unique and successful approach to gourmet baking.
• Modern Tech Experience: Utilizes a digital food hall interface that caters to the tech-savvy New York consumer.
• Exceptional Cookie Dough: The raw, edible cookie dough is frequently cited by locals as "fabulous" and "stupid good," standing on its own as a top-tier treat.

Contact Information

Address: 245 W 46th St, New York, NY 10036, USA

Phone: (212) 287-4097

Mobile Phone: +1 212-287-4097

What is worth choosing

When you find yourself at Cinnaholic, the "Build Your Own" experience is the true star of the show, but for the uninitiated, the Signature Rolls are the best place to start. The "Cookie Monster Roll" is a local favorite, featuring cream cheese frosting topped with homemade chocolate chip cookie dough, chocolate chips, and a chocolate drizzle—it is the ultimate indulgence for those who can't choose between a roll and a cookie. For a more nostalgic, "outdoorsy" flavor, the "Campfire S'mores Roll" with marshmallow frosting and graham cookies is a consistent crowd-pleaser that perfectly captures the essence of the classic treat.

If you prefer a specific flavor profile, the "Shake, Rattle & Roll" is highly recommended for peanut butter lovers, as it combines peanut butter frosting with pretzels and bananas for a salty-sweet balance. Beyond the rolls, the edible cookie dough is a must-try; the "Snickerdoodle" dough is often described by customers as exceptionally fresh and flavorful. For those looking for a smaller treat or something to share with the family, the "Baby Buns" or a "Cinnaclaus" cookie provide the same high-quality taste in a more manageable portion. Regardless of your choice, the key is the custom frosting—don't be afraid to experiment with the more adventurous flavors like raspberry or almond to find your own perfect "Cinnaholic" match. Choosing Cinnaholic means choosing a treat that is as kind to the planet as it is pleasing to the palate, making it a standout addition to the New York bakery scene.

Cinnaholic

245 W 46th St, New York, NY 10036, USA