NY Bakery and Desserts Times Square Introduce
Introduction / Overview
Nestled in the vibrant, neon-lit heart of Manhattan, NY Bakery and Desserts Times Square serves as a central hub for those seeking a sweet escape from the bustling energy of the city. Located at the prestigious address of 1580 Broadway, this bakery and dessert shop is positioned to cater to the diverse crowds that frequent the Theater District. Whether you are a local New Yorker finishing a long shift in a nearby office or a visitor catching a Broadway show, this establishment offers an array of visually stunning treats designed to satisfy any sugar craving. The shop is known for its polished presentation, where every item in the display case is crafted to look as appealing as the world-famous billboards just outside its doors.
What sets NY Bakery and Desserts apart is its commitment to providing a welcoming atmosphere in one of the world's most frantic neighborhoods. The shop maintains a professional yet friendly environment, often staying open late into the night to serve the "city that never sleeps." While the aesthetic is undeniably modern and clean, the service often carries a personal touch that makes the experience feel more like a local neighborhood spot than a typical Times Square tourist destination. With a menu that ranges from traditional favorites to trendy, globally-inspired confections, it has quickly become a notable stop for anyone traversing the 48th Street and Broadway corridor.
Location and Accessibility
The bakery is strategically situated at 1580 Broadway, New York, NY 10036, USA. This prime real estate puts it right at the intersection of Broadway and West 47th Street, placing it in the immediate vicinity of some of the city's most iconic landmarks, including Father Duffy Square and the TKTS booth. For locals, this location is exceptionally convenient as it sits in the middle of a major transit and commercial hub, making it a perfect spot for a quick mid-day snack or a celebratory dessert after a successful day at work.
Accessibility is a hallmark of this Broadway location. It is incredibly well-served by the New York City Subway system, with the 49th Street Station (N, R, W lines) and the 50th Street Station (1 line) just a few minutes' walk away. Additionally, the major transportation complex at Times Square-42nd Street is within easy walking distance, providing access to nearly every major line in the city. For those utilizing the bus, several routes running along 7th and 8th Avenues stop nearby. The shop is street-level and easy to navigate, designed to accommodate the heavy foot traffic of the Theater District while remaining a bright and accessible beacon for dessert lovers of all kinds.
Services Offered
- Extensive selection of freshly prepared pastries and cakes available for in-store purchase and takeaway.
- Late-night service catering to theater-goers, late-shift workers, and night-time explorers of Times Square.
- Professional barista services offering high-quality coffee and specialty hot beverages.
- Customized service from knowledgeable staff members who assist in choosing from the diverse dessert display.
- Indoor ordering and pickup counter designed for efficiency in a high-traffic urban environment.
- Seasonal and trendy dessert specials that reflect current culinary movements in the New York region.
- Gift-worthy packaging for customers looking to bring a taste of Broadway back to their homes or offices.
Features / Highlights
- Phenomenal Italian Hot Chocolate: A thick, rich, and indulgent beverage that is a favorite among local regulars.
- Innovative Cheesecake Selection: Featuring unique flavors such as the viral and highly-rated Dubai Cheesecake.
- Exceptional Customer Service: Noted for friendly staff members like Besim, who are praised for making the guest experience memorable.
- Late-Night Accessibility: Known for helpful and nice staff working late hours to serve the nighttime New York crowd.
- Visual Presentation: A "pretty" and polished display of sweets that captures the high standards of a Manhattan bakery.
- Central Broadway Location: Situated in the heart of the world’s most famous theater district, ideal for pre- or post-show treats.
- A Diverse Menu: Offering everything from classic American desserts to sophisticated European-style pastries.
Contact Information
Address: 1580 Broadway, New York, NY 10036, USA
Phone: (929) 507-9222
Mobile Phone: +1 929-507-9222
What is worth choosing
When visiting NY Bakery and Desserts Times Square, there are two specific items that stand out as "must-tries" for any discerning local. The first is the Italian Hot Chocolate. Unlike standard hot cocoa, this version is incredibly rich, dense, and creamy—perfect for a cold New York winter day or as a decadent accompaniment to a Broadway stroll. It has been described by patrons as phenomenal and serves as a testament to the bakery's ability to master classic European-style treats. If you are a fan of traditional textures but want a elevated experience, this hot chocolate is a top-tier choice.
The second standout item is the Dubai Cheesecake. In a city that takes its cheesecake very seriously, this specific variety has earned high praise for its unique flavor profile and high quality. It represents the bakery's knack for staying on top of international dessert trends while maintaining the standards expected of a New York institution. While most of the menu is visually stunning, these two items are frequently cited as the highlights of the experience. It is also worth noting that the service at this location can truly elevate your visit; engaging with staff like Besim or the late-night team can help you navigate the menu to ensure you avoid less consistent items and find exactly what matches your palate. For anyone on the Upper West Side or Midtown looking for a reliable, late-night sweet fix, choosing these signature specialties ensures a satisfying Broadway experience.
NY Bakery and Desserts Times Square Photos










NY Bakery and Desserts Times Square Location
NY Bakery and Desserts Times Square
1580 Broadway, New York, NY 10036, USA
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NY Bakery and Desserts Times Square Reviews
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Everything looked pretty. However when I order the flan it was the worst I have ever had. It was hard,stale and it tasted old. Not worth any money spent in here. The guy working late night was very nice and helpful.
Feb 10, 2026 · leigh yang -
What a great experience. The Italian Hot Chocolate and the Dubai Cheesecake were phenomenal. Besim provides great service and made the experience! We’ll be back.
Feb 07, 2026 · Scott Costello -
This store offers one of the best cheesecakes in New York, and their ‘Dubai chocolate’ style collection is absolutely delicious. They also serve a unique Dubai chocolate style croissant and a Strawberry Dubai Chocolate cup. Plus, their Dubai chocolates come in both small and large sizes. Everything’s a treat!
Nov 08, 2025 · Alena Puzach -
We loved this space. Very well designed for luxury and comfort. The selection of desserts is mind blowing. Be prepared to drool over the desserts and have a hard time deciding which one to devour. 😆
Sep 18, 2025 · Shakti Sharma -
The desserts looks really good. But the flavor is disappointing. The cake it taste like a rock. Totally dry and without flavor. The cream nothing especial and for the price and location I was waiting for something amazing.
Feb 02, 2026 · Noemí Ortega
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