Ess-a-Bagel Introduce
For any true New Yorker, the quest for the perfect bagel is a lifelong journey, but for those in the Gramercy and Stuyvesant Town area, the destination is often Ess-a-Bagel at 324 1st Ave. Since its inception in the mid-1970s, the Ess-a-Bagel name has become synonymous with the quintessential New York City bagel experience. This particular location serves as a vibrant hub for the local community, offering a "super cute local bagel place" vibe that manages to feel both historic and welcoming. It is a place where the art of the hand-rolled, boiled, and baked bagel is preserved with meticulous care, resulting in the oversized, chewy masterpieces that have earned the shop worldwide acclaim. For residents and visitors alike, a trip to this shop is more than just a meal; it is a rite of passage in the Manhattan culinary landscape.
The atmosphere inside the shop is bustling and authentic. While the interior is described by patrons as "pretty small," it crackles with the energy of a classic New York deli. The walls are often lined with a diverse crowd—from longtime neighborhood residents catching up on the morning news to tourists who have trekked across town to see if the legends are true. Despite the high volume of customers, the staff is noted for being "very nice" and professional, maintaining an efficient flow that ensures you get your fix without unnecessary delay. Whether you are looking for a quiet corner to enjoy a coffee or simply grabbing a dozen to bring home to the family, the environment at Ess-a-Bagel captures the gritty, heart-warming spirit of New York City perfectly.
Location and Accessibility are standout features for this establishment. Nestled at 324 1st Ave, New York, NY 10009, USA, the shop is ideally positioned on the corner of 19th Street and 1st Avenue. This makes it a primary breakfast and lunch destination for the high-density residential areas of Stuyvesant Town and Peter Cooper Village. It is easily accessible via the M15 and M15-SBS bus lines that run directly along 1st Avenue, and it is within walking distance for those coming from the L train at 1st Avenue or the 4, 5, 6, L, N, Q, R, and W lines at Union Square. Its prominent corner location makes it a visible landmark in the neighborhood, ensuring that even if you are just passing through, you won't miss the chance to experience these iconic New York staples.
Services Offered at Ess-a-Bagel are extensive and designed to cater to every possible palate, including those with specific dietary needs. The shop prides itself on its vast selection and professional counter service. Key services include:
- Traditional hand-rolling and baking of oversized New York-style bagels in over a dozen varieties.
- An expansive catering service that provides bagel platters, smoked fish trays, and dessert crates for corporate events and private parties.
- A full-service deli counter offering a massive array of house-made cream cheeses, spreads, and salads.
- Specialized dietary options, including a robust selection of dairy-free tofu-based cream cheeses and egg white breakfast sandwiches.
- Nationwide shipping services through partner platforms, allowing fans outside of NYC to enjoy the Ess-a-Bagel experience.
- In-store dining with limited but cozy seating for those who want to eat their sandwiches fresh off the press.
- Expert slicing and preparation of premium smoked fish, including Nova Scotia salmon and belly lox.
- A selection of classic Jewish deli sides, such as potato knishes and traditional baked goods.
Features and Highlights of the 1st Avenue location reflect the shop's commitment to tradition and its ability to adapt to modern tastes. When you visit, you can expect several defining characteristics that have made this shop a legend:
- Legendary Size: Patrons frequently "love how big these bagels are," often noting they are the biggest they have encountered in the city.
- Incredible Spreads: The "lox cream cheese" is frequently described as "insane," setting a high bar for flavor and freshness.
- Inclusivity: The shop is a leader in dairy-free options, with "tofu one" cream cheeses described as "so yummy," ensuring that vegan or lactose-intolerant diners aren't left out of the NYC bagel tradition.
- Customizable Breakfasts: Unlike many traditional shops, Ess-a-Bagel offers "egg white options," catering to those looking for a lighter start to their day.
- Variety of Menu Items: Beyond the standard bagel and cream cheese, the shop features "pizza bagels" and "potato knishes," providing a full deli experience.
- Professional Staff: Despite the legendary long lines often associated with the brand, the staff at the 1st Ave location is consistently praised for being "very nice" and "refreshing."
- Classic "Hard" Crust: The bagels feature a traditional, robust exterior that provides a significant "crunch," which is a hallmark of the old-world boiling process.
Contact Information for the shop is straightforward for those who need to call ahead or verify hours. Ess-a-Bagel is located at 324 1st Ave, New York, NY 10009, USA. You can reach the team directly by phone at (212) 260-2252. For those using mobile devices to navigate the city, the mobile-friendly format is +1 212-260-2252. Whether you are calling to inquire about the daily variety of bagels available or to coordinate a large pickup, the professional staff is ready to assist you during their standard operating hours.
What is worth choosing when you visit Ess-a-Bagel? While the choices can be overwhelming due to the "all of the options" available, certain items have earned a permanent spot on the "must-try" list. The lox cream cheese is an absolute standout—rich, flavorful, and packed with high-quality salmon pieces. For those seeking a dairy-free alternative, the tofu-based cream cheeses are highly recommended, specifically the vegetable or scallion tofu varieties. If you are looking for a hearty breakfast, the egg white sandwiches are a fantastic choice, providing a protein-packed meal on a giant, fresh bagel.
For those who enjoy a bit of nostalgia, the potato knish is a "cool" and traditional side that pairs perfectly with a savory bagel. If you are in the mood for something different, the pizza bagel offers a substantial meal, though fans of sauce-heavy dishes will appreciate it most. Finally, if you appreciate a bagel with a significant "crunch" and a firm, traditional exterior, the plain or everything bagels here will not disappoint. No matter what you choose, you are participating in a New York tradition that has stood the test of time, delivered with a smile in the heart of the 10009 zip code. Whether it's your first visit or your hundredth, Ess-a-Bagel on 1st Ave remains a pillar of the community and a beacon of quality in the world of artisan baking.
Ess-a-Bagel Photos










Ess-a-Bagel Location
Ess-a-Bagel
324 1st Ave, New York, NY 10009, USA
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Ess-a-Bagel
324 1st Ave
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Ess-a-Bagel Reviews
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Super cute local bagel place, their lox cream cheese was insane, and I got the dairy free tofu one, so yummy. The inside is pretty small but there is seating, very nice staff.
Jan 30, 2026 · Theo Wiggin -
Love how big these bagels are (biggest I’ve had so far) and all of the options. Loved the egg white options since most other places don’t have this. Pizza bagel was also good but thought there was a ton of tomato sauce. The potato knish was cool too! I Personally found the bagels to be hard on the outside, which I don’t like. Other than that, everything was great and I do plan to come back
Dec 16, 2024 · Patrick -
A great place if you want to taste amazing bagels! The line is long but the workers go through it so quickly! We were in and out in Lea than ten minutes and there were at least 10 people in front of us! The bagels were delicious and the cream cheese was all you will ever want! Great location!
Apr 27, 2025 · Benjamín Oviedo -
Regular price, very fresh and crunchy bagels, I also liked the hot chocolate!
Oct 13, 2025 · Grace Martinez -
Decent bagel and spread. The everything bagel (4/5) is good and the lox&scallion spread (3/5) was okay but very salty. Not really worth the $9 I paid, but it does fill you up. Super sweet staff!
Apr 26, 2025 · Christi Balaki
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