Tous Les Jours

In the vibrant heart of Manhattan’s Koreatown, where the energy of the city pulses through the narrow corridor of 32nd Street, stands a culinary landmark that blends the refined elegance of French baking with the unique, soulful flavors of South Korea. Tous Les Jours, located at 31 W 32nd St, is more than just a local pastry shop; it is a destination for those seeking a high-quality "Every Day" (as its French name suggests) experience. Since its arrival in the New York region, this bakery franchise has established itself as a cornerstone of the neighborhood, offering a vast array of breads, cakes, and pastries that cater to both traditional European tastes and the adventurous palates of modern New Yorkers.

The experience of entering this specific Manhattan location is one of sensory abundance. Rows of meticulously crafted treats—from golden-brown croissants to cream-filled donuts and sophisticated mousse cakes—greet visitors in a self-service format that is both efficient and engaging. For locals, it serves as a reliable spot for a morning caffeine fix, a celebratory cake for an office event, or a quiet refuge for a post-lunch dessert. While the shop is known for its high-quality "Grade A" products that have made the brand a global household name, it operates within the unique, high-pressure environment of one of New York City’s busiest blocks, making it a focal point for the local community's daily rituals and special celebrations alike.

Location and Accessibility

Tous Les Jours is strategically positioned at 31 W 32nd St, New York, NY 10001, placing it right in the middle of the iconic "Korea Way." For New York users, the location is exceptionally convenient, situated between Broadway and 5th Avenue. This prime real estate makes it easily accessible for anyone working in the Midtown office buildings or those spending a day shopping at the nearby Herald Square. The accessibility factor is a major draw, as it is just a short walk from the 34th Street-Herald Square subway station, which services the B, D, F, M, N, Q, R, and W lines, as well as the PATH train for those commuting from New Jersey.

Furthermore, its proximity to Pennsylvania Station (Penn Station) makes it an ideal stop for commuters looking to grab a box of pastries before heading home on the LIRR or NJ Transit. The shop features a narrow but deep layout, typical of Manhattan real estate, with a seating area located all the way in the back for those who wish to dine in. While the front area near the registers and pastry displays can become quite congested during peak hours or holidays like New Year’s Day, the rear seating provides a bit of a buffer from the street-level hustle. The storefront is easily recognizable by its classic green-and-white branding, serving as a bright beacon amidst the neon signs of the surrounding Korean barbecue restaurants and karaoke bars.

Services Offered

• Self-Service Pastry Selection: Customers can browse the aisles with trays and tongs, selecting from a massive variety of freshly baked buns, donuts, and savory breads.
• Specialty Coffee and Beverage Bar: A full-service coffee station offering Americanos (including decaf options), lattes, and Asian-inspired drinks like taro lattes and iced teas.
• Custom and Ready-Made Cakes: A wide selection of signature cloud cakes, fresh cream cakes, and elaborate birthday cakes known for their light texture and aesthetic appeal.
• Efficient Paging System: For beverage orders, the shop utilizes a buzzer system that alerts customers when their drinks are ready for pickup at the front counter.
• Dine-in Seating: A dedicated area at the rear of the store designed for patrons to enjoy their purchases on-site.
• Gift Packaging: Professional boxing and bagging services for those purchasing pastries or cakes as gifts for others.
• High-Volume Retail: Capable of serving a large number of guests simultaneously through a multi-register checkout system.

Features / Highlights

• Artisan Quality Products: The bakery is renowned for its consistent, high-quality "Grade A" baked goods, using premium ingredients to achieve a perfect balance of flavor and texture.
• Fusion Menu: A unique blend of French pastry techniques and Korean ingredients, such as red bean, matcha, and sweet potato.
• Vibrant Atmosphere: Located in the heart of Koreatown, providing a lively and authentic NYC neighborhood experience.
• Modern Technology: Use of digital ordering and buzzing systems to manage the frequent "busy" rushes common in Midtown.
• Extensive Variety: One of the few places in the area where you can find everything from a simple butter croissant to a pistachio-filled donut under one roof.
• Extended Hours: Known for staying open late to serve the nightlife crowd that frequents the nearby restaurants and entertainment venues.

Contact Information

To inquire about cake availability or to check current operating hours for the 32nd Street location, you can reach the shop through the following channels:

Address: 31 W 32nd St, New York, NY 10001, USA

Phone: (212) 967-9661

Mobile: +1 212-967-9661

What is worth choosing

When navigating the extensive selection at Tous Les Jours, there are several items that stand out as local favorites. The pistachio-filled donut is highly recommended for those who enjoy a nutty, creamy center paired with a soft, perfectly fried dough. It is a standout item that captures the bakery’s ability to elevate a simple classic into something gourmet. For those seeking a caffeine boost, their Americano—available in both regular and decaf—is noted for being "quite good," providing a smooth, reliable accompaniment to the sweetness of the pastries. The "Cloud Cake" is another must-try signature; its famously light, whipped cream frostings and airy sponge layers make it a favorite for celebrations throughout the New York region.

However, visitors should be mindful of the operational atmosphere at this specific 32nd Street branch. While the products are undeniably top-tier, local reviews suggest that service standards can fluctuate. Patrons have noted that the front-of-house experience can sometimes lack the warmth typical of the hospitality industry, particularly during high-stress periods when registers are busy and staff may appear less engaged. Additionally, those planning to use the facilities should be aware that restroom maintenance can sometimes struggle to keep up with the heavy foot traffic of Koreatown. If you are looking for a more polished service experience, some locals suggest comparing this location to their 23rd Street outlet, though for the pure convenience of a Koreatown lunch crawl, the 32nd Street shop remains the most popular choice for its "Grade A" flavors. Simply grab your tray, pick your favorites, and enjoy the authentic taste of Korean-French fusion in the heart of Manhattan.

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Tous Les Jours

31 W 32nd St, New York, NY 10001, USA