Brigadeiro Bakery

In the heart of Manhattan’s historic SoHo district, where the cobblestone streets meet modern fashion, Brigadeiro Bakery stands as a vibrant tribute to Brazilian culinary heritage. Founded by chef Mariana Vieira, this boutique bakery at 156 Sullivan Street has successfully introduced New Yorkers to the "brigadeiro"—Brazil’s most beloved sweet treat. These handcrafted truffles, traditionally made with sweetened condensed milk, butter, and cocoa, are a staple of Brazilian celebrations. At Brigadeiro Bakery, they are elevated into a gourmet experience that blends nostalgic flavors with the sophisticated palate of New York City. For locals and visitors alike, this charming shop offers a "slice of Brazil" that is as welcoming as it is delicious.

The bakery is more than just a dessert spot; it is a community landmark that celebrates the joy and connection inherent in Brazilian culture. Since opening its doors in 2014, Brigadeiro Bakery has become a go-to destination for those seeking a unique, high-quality snack while navigating the busy corridors of Lower Manhattan. The atmosphere is friendly and professional, with a staff that embodies the warm hospitality of South America. Whether you are a "true New Yorker" looking for your new favorite afternoon pick-me-up or a tourist eager to explore international flavors, the bakery provides a specialized experience that focuses on small-batch quality and authentic ingredients.

Location and Accessibility

Brigadeiro Bakery is located at 156 Sullivan St, New York, NY 10012, situated on one of the most charming and walkable streets in SoHo. This prime location places the bakery within a short stroll of major landmarks like Washington Square Park and the trendy boutiques of Broadway. The storefront is cozy and inviting, fitting seamlessly into the village-like atmosphere of Sullivan Street. It is important for visitors to note that this is a "grab-and-go" style establishment; there is no indoor seating, which encourages patrons to take their treats to the nearby parks or enjoy them while exploring the vibrant neighborhood.

Accessibility via public transportation is excellent, making it a convenient stop for commuters and residents from all over the city. The bakery is a short walk from several major subway stations, including the Spring Street station (C, E trains), the Prince Street station (N, R, W trains), and the West 4th Street–Washington Square station (A, C, E, B, D, F, M lines). For those using the 1 train, the Houston Street station is also nearby. While street parking in SoHo is famously difficult, the bakery’s location is ideal for pedestrians and those using the city's extensive bike-share programs. Its central position makes it an easy addition to any weekend itinerary in Lower Manhattan.

Services Offered

• Handcrafted Brigadeiros: A vast selection of Brazilian truffles available individually or in curated gift boxes of 3, 12, 24, 30, or 48 units.
• Freshly Baked Savories: Featuring "Pão de Queijo" (Brazilian cheese bread), baked fresh every hour to ensure a crispy exterior and soft, cheesy center.
• Gourmet Cakes and Jars: Moist layer cakes available by the slice or in convenient "Cake Jars" for on-the-go snacking, including flavors like Carrot with Brigadeiro and 4 Leches.
• Gluten-Free Specialty Menu: A dedicated range of naturally gluten-free items, including the cheese bread, specific cake jars, and most brigadeiro flavors.
• Signature Brazilian Coffee: Serving "Cafézinho," a proprietary Brazilian bean blend crafted to pair perfectly with the sweetness of the desserts.
• Nationwide Shipping and Local Delivery: Partnerships with platforms like Goldbelly for national shipping and DoorDash/Seamless for local Manhattan delivery.
• Event Catering and Gifts: Customizable gift boxes and party kits designed for corporate events, weddings, and birthdays.

Features / Highlights

• Authentic Flavor Profiles: Every recipe stays true to Brazilian roots, utilizing traditional techniques and ingredients like sweetened condensed milk and coconut milk.
• Gluten-Free Friendly: A major highlight for the health-conscious New Yorker, the bakery offers a wide variety of treats that are naturally gluten-free, including the tapioca-based cheese buns.
• Small-Batch Quality: Items are handcrafted and baked frequently throughout the day to ensure peak freshness, often resulting in warm cheese buns straight from the oven.
• Quick and Welcoming Service: The staff is consistently praised for being friendly, helpful, and efficient, ensuring that even during busy SoHo afternoons, the wait is minimal.
• Unique Flavor Variety: Beyond the classic chocolate, the bakery offers exotic flavors such as Coconut, Banana Cinnamon, Pistachio, and Dulce de Leche with Walnuts.
• Nationally Recognized: Featured on the Cooking Channel and in various major publications, the bakery is recognized as a leader in the Brazilian dessert movement in the US.

Contact Information

Address: 156 Sullivan St, New York, NY 10012, USA

Phone: (917) 328-2571

Mobile Phone: +1 917-328-2571

What is worth choosing

When visiting Brigadeiro Bakery for the first time, the "Brigadeiros Box" is the ultimate choice to experience the full spectrum of their craft. It is highly recommended to select a mix of flavors to appreciate the diverse textures and aromatic profiles. The Coconut (Beijinho) is a tropical classic that shines with its fresh shredded coconut coating, while the Banana Cinnamon offers a warm, comforting sweetness that is particularly popular in the autumn. For those who enjoy a more traditional truffle, the Classic Chocolate with sprinkles is the baseline for authenticity, but the Dark Chocolate "Bahia" with cocoa nibs provides a more complex, less sweet alternative that many local foodies prefer.

Aside from the sweets, the Pão de Queijo (Brazilian Cheese Bread) is a non-negotiable addition to any order. These warm, gluten-free rolls are made with tapioca flour and a blend of Parmesan and mozzarella, resulting in a unique, chewy texture that is addictive. They are the perfect savory counterpoint to the rich truffles. If you are looking for something more substantial, the Carrot Cake Jar is a best-seller; it features Brazilian-style carrot cake (which is typically blended and bright orange) topped with a thick layer of creamy chocolate brigadeiro frosting. Pairing any of these treats with a hot cup of their signature "Cafézinho" coffee rounds out the experience, as the bitter notes of the Brazilian beans are specifically chosen to balance the fudgy sweetness of the brigadeiros. Whether you are grabbing a quick snack or a gift for a friend, Brigadeiro Bakery offers a high-quality, flavorful escape that brings the best of Brazil to the streets of New York.

Brigadeiro Bakery

156 Sullivan St, New York, NY 10012, USA